Casa Martini - Martini & Rossi

Casa Martini - Martini & Rossi

Casa Martini - Martini & Rossi
4.5
DistilleriesVisitor CentersSpeciality Museums
Monday
11:00 AM - 7:00 PM
Thursday
11:00 AM - 7:00 PM
Friday
11:00 AM - 7:00 PM
Saturday
11:00 AM - 7:00 PM
Sunday
11:00 AM - 7:00 PM
About
A warm welcome to Casa Martini, home to 150 years of Aperitivo history. Start exploring the secrets of Martini and visit the production plant! Learn the story of the founders Alessandro Martini and Luigi Rossi, explore the history of winemaking. Discover the secrets of the perfect Negroni or Americano or discover the art of blending the perfect Vermouth. Find out our range of inspiring experiences at Casa Martini and choose between the MARTINI DISCOVERY TOUR, visiting the production plant, the MARTINI COCKTAIL EXPERIENCE, becoming a bartender for one day, the VERMOUTH CLASS, making your own vermouth, and the MARTINI ULTIMATE EXPERIENCE, tasting and discovering all Martini products!
Duration: 1-2 hours
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Top ways to experience Casa Martini - Martini & Rossi and nearby attractions

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Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as wait time, length of visit, general tips, and location information.

Popular mentions

4.5
4.5 of 5 bubbles228 reviews
Excellent
161
Very good
54
Average
8
Poor
0
Terrible
6

prakashY1517BG
Geneva, Switzerland8 contributions
5.0 of 5 bubbles
Feb 2023
Was always excited to visit the birthplace of Martini. Went by chance for a friend's birthday party recently. Although it was a private event, food was great, drinks (cocktails) were sublime, service impeccable and the ambiance...words won't do it justice. Chieri isn't really the most visited area in this part of Italy, but if you do happen to be in Torino, a stopover here is a must, especially if you're a Martini & Rossi fan.
Written February 9, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Mr.Ché
Moscow, Russia1,489 contributions
5.0 of 5 bubbles
Feb 2019
Martini plant is a true jewel of the area! A must visit if you are around. Very friendly staff, incredible attitude and hospitality.
The plant itself is a historic building that was created in 1863 by Martini and Rossi families and since then the factory is producing world's most known vermouth, sparkling and many other alcoholic beverages.
The area of the factory is very pleasant especially when the weather is good. The tour has two parts - historic and production.
First you visit the museum of wine where you could see ancient and medieval objects that were used in the wine industry. From pots and glasses to grape sqeezing huge machines. Then there is Martini hall of fame - various diplomas, medals, documents and photos. The exhibition is very well organized and extremely interesting to learn how the brand developed. Unbelievable to see how modern were the approaches of the family 100 years ago. From Andy Warhol to George Clooney - all are there))
Then was a part of the excursion related to production. Astonishing to see how vermouth and sparkling wines are produced. From the very beginning how ingredients are prepared to bottling and packaging. Robots everywhere including transportation where laser guided vehicles drive goods by themselves! And the finish inside the historic Martini terrace to see what kind of drinks Martini was producing. Vodka, whisky, cognac - anything under the brand of Martini.
Some souvenirs in the end and great memories from the visit!
Definately 5 stars!! Great experience
Written February 6, 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

RoyalBelgium
Ghent, Belgium37 contributions
5.0 of 5 bubbles
Sep 2020 • Couples
As fans of the Martini brand, we had to visit the the Holy Seat of our beloved drinks. We understood that the tour had just been renovated, which now also includes a look behind the scenes of the factory. The first part of the tour is a well worked out museum which tells you the history of the Martini brand, how the products are made, its car history and even gives you the opportunity to ask a digital bartender for recipes. The second part was a great initiation in the behind the scenes of the factory where the production of the whole global market (except for part of South America) still takes place. As cherry on top, you’ll end with a tasting of different Martini products and end your journey with a cocktail in a beautifully designed bar. This has been the perfect ending of our Italy trip and will surely remain one of the highlights.
Written September 11, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Fionacko
Bagshot, UK28 contributions
4.0 of 5 bubbles
Oct 2020 • Couples
Saw this from a unusual things to do in Turin website and I’m glad I did..I believe that they have recently changed their tour.The entry signs could be better I ended up in their offices initially but was re directed to the museum.The museum reception was very good, a brief explanation of the tour we had booked where to go etc....
However we did not enter the self guided tour in the incorrect place, so it would have been great if they had pointed out that the start of the tour was via wooden doors near the terrace.
The self guided tour was good especially when it was in cinque with the audio guide.Loved the tour with the guide who was very knowledgeable, more access to the production areas would have been great.
Would have liked to have had a bar/cafe nothing at all was very disappointing.I realised that they are also selling their tours with taster/cocktail classes so it would be a conflict of interest I suppose.
The tasters were great by the way.
Do try their tours.
Written October 2, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Jetrotteleglobe
Olivet, France818 contributions
5.0 of 5 bubbles
Mar 2019 • Solo
I went to the Casa Martini mostly because I wanted to purchase their exclusive bottle Gran Lusso which is only available at their museum shop. But I took the time to visit the museum and was greatly surprised. The museum is divided in two parts. One exhibition on wine history in general and one dedicated to Martini itself. I found both exhibition very instructive. The visit is short and the audio guide appropriate. All personnel was very nice. At the end of the visit you get to taste 2 of their products. They display some of the martini advertisement products in the shop. I really enjoyed my visit their and got my Gran Lusso bottle so I had a great time.
Written March 16, 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Thanks for your visit! We hope to see you soon for the Martini Cocktail Experience or the Vermouth Class.
Written March 18, 2019
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

NaomiM27
Eindhoven, The Netherlands19 contributions
5.0 of 5 bubbles
We did the discovery tour and it was really nice. The museum is interesting and during the tour the information in the museum really comes to live. We had a very knowledgeable and friendly guide during the tour and tasting. Overall it was a very nice experience.
Written July 2, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

rlk2013
Kerry, Ireland120 contributions
5.0 of 5 bubbles
Jun 2022 • Couples
I cannot praise this experience enough; thank you Martina, Matilde and Nino for making the day for us. The tour started with a walk around the museum followed by the discovery tour and rounded off with the tasting and good pairing. The tasting was an eye opener and I’m now a convert to Martini.
From Turin catch the train from Porta Susa to Pessione (it cost €3.20 each way) and Casa Martini is right across the street. Fantastic day, thanks to all the staff
Written June 9, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

pidizu
Padua, Italy13 contributions
5.0 of 5 bubbles
Aug 2021 • Couples
The welcoming approach impressed the 2 of us...the richness in remains from the past such as old giblets, gasks and wine pressed exquisitely preserved over time.
The tasting of 3 different martini drinks and the final cocktail exceeded our expectations and made our day! Highly recommended
Written August 13, 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Eric G
Santa Clarita, CA21 contributions
4.0 of 5 bubbles
Jun 2019
If you are looking for no crowds, an opportunity to learn bout wines, see an incredible museum on a self-guided tour and THEN taste some of Martini & Rossi's delicious offerings within a short train ride from Torino - this is what you are looking for. The location is literally across the street from the train stop so no need to drive.
Written July 31, 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Thank you Eric, hope to see you soon maybe during one of our MARTINI Experiences!
Written August 1, 2019
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Eric G
Santa Clarita, CA21 contributions
5.0 of 5 bubbles
Jun 2019 • Couples
If you are in the Piedmont region and can hop a train from Torino a hidden, fun, interesting, jewel is the audio guided experience at Casa Martini. My wife and I like to explore, go for things we didn't plan on doing but yet enjoy the experience, learn a little, drink a little. This self-guided tour is perfect. Get off the train from Torino and you are right across the street from Martini's wonderful facility. The history of wine making is the equivalent of any art or sports museum. No crowds, go at your own pace and you can catch the train back in time for dinner in Torino. Not only will you learn a bit of history but also about the paparazzi (sp?) that helped establish the image of Martini & Rossi. You might even see an advertising extravaganza included the recent George Clooney ads. Really a varied experience. HIGHLY recommend.
Written July 23, 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Thank you!!
Written August 1, 2019
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

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